About Alpha

Alpha is your one-stop destination for all HORECA hospitality supplies.

Mission

Alpha’s mission is to provide a comprehensive range of high-end HORECA products at competitive prices. We aim to nurture long-term partnerships with valued clients and manufacturers worldwide, built on trust, collaboration, and shared ambition. By continuously diversifying our portfolio with unique and essential offerings, we strive to redefine comfort and exceed our clients’ expectations.

Vision

To innovate for excellence in personalized guest experiences, while strengthening Alpha’s reputation as a trusted brand in our current markets and expanding our presence across the region.

Company Overview

Founded in 1994, Alpha International is Egypt’s premier supplier of Small Operational Equipment (SOE) for the hospitality industry. Our deep expertise and exclusive partnerships with world-leading brands make us the preferred choice for hotels, resorts, and hospitality developers across the country.

For over 30 years, we’ve built our reputation on excellence, reliability, and a customer-first approach. Our comprehensive solutions go beyond products—we support clients with design consultancy, and after-sales service.