About Alpha

More than just tabletop and service ware, we at ALPHA are your one-stop for all HORECA hospitality Supplies.

Mission

Alpha’s mission is to supply customers a complete range of high-end horeca products at a competitive price. Nurture longterm partnerships with esteemed clients and manufacturers globally, fostering enduring trust and shared ambition.

Vision

Innovate for excellence in tailored guest experiences. Alpha’s vision is to maintain a reputable brand name within the markets supplied and further expand throughout the region.

We Provide High-End Tablewere Since 1995

Born in 1995, Alpha has become the leading supplier for small and medium hotel operational equipment (SOE). Using high-quality products, distinguished brands, alongside reasonable pricing coupled with excellent services,

More than just tabletop and service ware, we at ALPHA are your one-stop for all HORECA hospitality Supplies. We are the exclusive distributors of a curated selection of award-winning manufacturers, and we also offer a range of specialized hospitality services and consultations to help you elevate your guest experience.