Our Story
Founded in 1995, Alpha has grown to become the leading supplier of small and medium hotel operational equipment (SOE). We combine high-quality products, distinguished brands, and competitive pricing with outstanding service to meet the evolving needs of the hospitality industry.
Alpha International is your one-stop destination for all HORECA hospitality supplies. As the exclusive distributor of a curated selection of award-winning manufacturers, we also provide specialized hospitality services and expert consultations—helping you elevate your guest experience at every touchpoint.
Why Alpha
Your trusted partner for exclusive hospitality solutions, from procurement to customer services.
Exclusive Provider
Sole distributor of leading HORECA brands.
Complete Procurement
Full OS&E services for hotels and restaurants.
Custom Solutions
Tailored products and services for client needs.
Industry Expertise
Decades of experience across all hospitality sectors.
Our Mission & Vision
Driving Hospitality Excellence with Purpose and Passion
Mission
Alpha’s mission is to provide a comprehensive range of high-end HORECA products at competitive prices. We aim to nurture long-term partnerships with valued clients and manufacturers worldwide, built on trust, collaboration, and shared ambition. By continuously diversifying our portfolio with unique and essential offerings, we strive to redefine comfort and exceed our clients’ expectations.
Vission
To innovate for excellence in personalized guest experiences, while strengthening Alpha’s reputation as a trusted brand in our current markets and expanding our presence across the region.
Our Brands
Discover Our Premium Product Range
Explore High-Quality Hospitality Solutions Tailored for Your Business.