Your Trusted Hospitality Partner
Elevating Hospitality Excellence Since 1995
Since 1995, Alpha has been the leading supplier of high-quality hotel operational equipment (SOE). As exclusive distributors of award-winning brands, we offer top-tier products and expert services to elevate your guests’ experience.
Our Story
Born in 1995, Alpha has become the leading supplier for small and medium hotel operational equipment (SOE). Using high-quality products, distinguished brands, alongside reasonable pricing coupled with excellent services,
More than just tabletop and service ware, we at ALPHA are your one-stop for all HORECA hospitality Supplies. We are the exclusive distributors of a curated selection of award-winning manufacturers, and we also offer a range of specialized hospitality services and consultations to help you elevate your guest experience.
Why Alpha
Your trusted partner for exclusive hospitality solutions, from procurement to custom services.
Exclusive Provider
Sole distributor of leading HORECA brands.
Complete Procurement
Full OS&E services for hotels and restaurants.
Custom Solutions
Tailored products and services for client needs.
Industry Expertise
Decades of experience across all hospitality sectors.
Our Mission & Vision
Driving Hospitality Excellence with Purpose and Passion
Mission
Alpha’s mission is to supply customers a complete range of high-end horeca products at a competitive price. Nurture longterm partnerships with esteemed clients and manufacturers globally, fostering enduring trust and shared ambition. Diversify our portfolio with unique and essential offerings that redefine client comfort expectations.
Vission
Innovate for excellence in tailored guest experiences. Alpha’s vision is to maintain a reputable brand name within the markets supplied and further expand throughout the region.
Our Brands
Discover Our Premium Product Range
Explore High-Quality Hospitality Solutions Tailored for Your Business.