About Alpha

More than just tabletop and service ware, we at ALPHA are your one-stop for all HORECA hospitality Supplies.

Mission

Alpha’s mission is to supply customers a complete range of high-end horeca products at a competitive price. Nurture longterm partnerships with esteemed clients and manufacturers globally, fostering enduring trust and shared ambition.

Vision

Innovate for excellence in tailored guest experiences. Alpha’s vision is to maintain a reputable brand name within the markets supplied and further expand throughout the region.

Company Overview

Founded in 1994, Alpha International is Egypt’s premier supplier of Small Operational Equipment (SOE) for the hospitality industry. Our deep expertise and exclusive partnerships with world-leading brands make us the preferred choice for hotels, resorts, and hospitality developers across the country.

For over 30 years, we’ve built our reputation on excellence, reliability, and a customer-first approach. Our comprehensive solutions go beyond products—we support clients with design consultancy, and after-sales service.